Currency: British Pounds Canadian Dollars Euro Japanese Yen Mexican Peso US Dollars
Product Information Sony HDW-730S ( HDW730S / HDW 730S ) HDCAM camcorder Capture High Definition pictures on a Standard Definition budget The case for shooting programme content in High Definition has never been so compelling. The cost, speed and quality advantages of HD over film for prestige productions are well documented. Now the economics of HD production for mainstream television production have been transformed making HD acquisition accessible to those working on SD budgets. A key component of this transformation is the HDW-730S HDCAM camcorder. The HDW-730S features 3 x 2.2 million-pixel IT CCDs and Advanced Digital Signal Processing (ADSP). The camcorder is switchable between 1080/50i and 1080/59.94i operation, opening up significant possibilities for international co-production or distribution of content. It is an extremely compact and lightweight design, with a robust and reliable construction. A signal-to-noise ratio of 54 dB and a minimum illumination of 0.31 lux are significant benefits for producers capturing footage in often less-than-ideal lighting conditions. The HDW730S outputs HD-SDI as standard, while an optional down converter allows simultaneous direct output of SD-SDI or analogue composite video. Camera setup data can be stored in a "Memory Stick". An optional picture cache board can capture pictures and sound in advance of pressing the record button. Whether you're post producing in Standard Definition and want to maximise image quality up-front, or remaining in HD for post production, the HDW-730S redefines HD acquisition as the choice that's practical and affordable for mainstream programme making today. Superb High Definition pictures HDCAM camcorders are in use around the world for the most prestigious programme productions. The HDW-730S is the latest addition to the HDCAM line up and produces stunning quality HD images. A revolution in affordability The HDW-730S puts all the advantages of shooting High Definition pictures into the hands of programme producers operating on Standard Definition budgets. Priced below equivalent Digital Betacam camcorders, the HDW-730S now makes HD a viable option whatever programme you shoot. Peace of mind for High Definition post production Over 27,000 HDCAM VTRs and camcorders have been sold worldwide, and the number of post houses equipped with HDCAM grows every day. You can relax in the knowledge that there is an HDCAM facility close by to add the finishing touches to your programme. All the benefits of Standard Definition post production Today more and more programme makers are shooting HD, with many then using existing SD suites for post production. This approach provides many advantages. These include the lower cost associated with SD post production, and the benefit of retaining an exceptionally high quality HDCAM original recording for future distribution opportunities. And even when downconverted to SD, pictures from HDCAM camcorders will look noticably better than those originated in SD. Unlimited opportunities for international distribution With 50i/59.94i switchability, the HDW-730S brings new opportunities for international distribution and co-production. You can shoot for a travel programme for a European audience one day, and a music programme for transmission in the USA the next. Ease-of-use for minimum re-training The latest in a long line of digital camcorders from Sony, the HDW-730S retains the ergonomic design and familiar operation for which Sony camcorders have become renowned. With the HDW-730S, you avoid expensive operational retraining and can generate great pictures from day one. Features: